Retaina

Hair loss care built for women.

Not men's products in pink packaging. Retaina is built around how women's hair actually thins — and around the fact that most women were never told real options exist.

Take the 2-minute assessment

Free. No account. About 2 minutes.

This is probably you

  • Your part has been widening for a year or three, and you noticed long before anyone else did.
  • You have tried the foam, the vitamins, the shampoo that promised thickness. None of it changed much.
  • You think about it most days. You have stopped wearing your hair down, or there is a photo you keep deleting.
  • Someone told you it was stress, or aging, or normal. Nobody told you there was anything else to try.

If that is close, you are who we are building for.

How it works

  1. Take the assessmentSeven questions about what you are seeing and how long it has been going on. Two minutes, no account.
  2. Complete an online intakeHealth history and standardized photos of your part and crown, taken at home.
  3. A licensed clinician reviews itTreatment is prescribed only where it is clinically appropriate. Some applicants will be declined.
  4. If it is right for you, it ships monthlyWith ongoing clinical support and photo check-ins along the way. Cancel any time.
See the full process →

Progress you can see beats progress you hope for.

The hardest part of treating hair loss is that you cannot tell whether it is working. Day to day your hair looks the same to you. Six months in, most women are still guessing — and guessing is why people stop doing something that was working.

So photo check-ins are built in from day one. Same angles, same lighting, same intervals, stored side by side. Not a marketing device, and not something we would ever publish: your own record, so you can see what is actually changing instead of trying to remember what your part looked like in March.

  • Standardized angles, so two photos are actually comparable
  • Scheduled check-ins, so the record keeps itself
  • Yours to keep, and yours to delete

It takes months, not weeks

Hair grows slowly. Any real change is measured in months, and you will doubt it is working before you can see it. Anyone promising a dramatic difference in three weeks is selling something. We would rather say that now than have you give up at week six.

I started Retaina because every woman I talked to had the same story: years of noticing, one dismissive conversation, and a drawer full of things that did not work.

Why we exist →

Questions people ask first

Is this legitimate? Who reviews my intake?
Retaina is a company being built by a real team, incorporated in Delaware. We are not open yet, which is why this site talks about reserving rather than buying. When we open, intakes are reviewed by licensed clinicians through our clinical partner. Retaina itself is not a medical provider and does not decide who receives treatment.
What does it cost?
$49 a month for founding members, and that price stays yours for as long as your membership is active. One price covers treatment, review, and shipping. There is no consultation fee and there are no add-ons.
Can I cancel?
Any time. The link is in your confirmation email; it opens a page that shows your reservation and asks you to confirm once, so that nothing cancels your spot by accident. That applies to the reservation now and to a membership later. Cancelling a reservation removes your saved card. There is no phone call and no retention script.
Read all the questions →

The priority list decides what we launch with

We are not open yet. The women on the list are shaping what we build — what it costs, what is included, and what we fix first.

Take the 2-minute assessment

Free. No account. About 2 minutes.